Fitzrovia

Fitzrovia is an area of central London, just north of the West End. It is an informally designated area lying partly in the London Borough of Camden (in the east) and partly in the City of Westminster (in the west). It is bounded to the north by Euston Road, to the east by the Tottenham Court Road, to the south by Oxford Street and to the west by Great Portland Street (or alternatively Portland Place)

Fitzrovia is named after the Fitzroy Tavern, a public house on Charlotte Street within the district. The name was adopted during the inter-war years initially by and later in recognition of the artistic and bohemian community habitually found at the public house. The public house was named after Charles FitzRoy (later Baron Southampton), who first developed the northern part of the area in the 18th century. FitzRoy purchased the Manor of Tottenhall and built Fitzroy Square, to which he gave his name; nearby Fitzroy Street also bears his name. The square is the most distinguished of the original architectural features of the district, having been designed in part by Robert Adam.